Avinashi is part of the ancient Kongunadu which now comprises the districts of Coimbatore, Salam, Dharmapuri, Karur and Palani. This Place of Great historical importance was known as Thirupukkaliyur in the ancient times. Avinashi temple is located on the Chennai Cochin NH47 highways.
The Tamil saying goes – Kasiyil Vasi Avinashi meaning that what the devotee derives by worshipping in Kasi-Varanasi, he/she derives half of the benefits by worshipping Avinashilingeswara in Avinashi. Lord Avinashi Appar, Lord Bhairava and the holy water-theertham- are brought from Kasi. Bathing in the Kasi well in the temple on new moon day-Amavasya brings manifold benefits to the devotee. There will be no interval closing of the temple on new moon days.
Vinasam in Sanskrit or Tamil means perishable. Avinashi means imperishable.
Lord is a swayambumurthy in the temple. Holy tree Pathiri blossoms only during the Brahmmotsavam and never before or later.
Daily noon meals provided for around 100 people per day under the Tamilnadu Chief Minister's free noon meals Scheme. Devotees may sponsor for the free noon meal Scheme. This amount will be invested in a fixed deposit and the interest earned will be utilized to feed 100 people ,.
The Lord Avinashi Lingeswar enshrined here is looked upon as the offshoot of the one in Kashi (Banaras). Thus Avinashi is called the Kashi of Kongunadu. 'Avinashi means 'imperishable', 'eternal'.